PRIVACY POLICY
DATA PROTECTION DECLARATION
We take data protection seriously. The protection and security of your personal data, i.e. all data relating to you (hereinafter referred to as "personal data", similar in meaning to the term "personal information"), is our top priority.
That is why we treat all personal data that you entrust to us with the utmost care and in accordance with the applicable data protection regulations, namely the General Data Protection Regulation (hereinafter referred to as "GDPR") and the Data Protection Act 2018, as applicable.
Below you will find information about which of your personal data we collect, how we collect it and on what legal basis, for what purpose we use it, how we protect it and what rights you have with regard to its processing (similar in meaning to the term "handling").
For reasons of readability, the terms of the GDPR are used below.
I. DATA CONTROLLER
The controller responsible for processing your personal data when you visit our website at www.westwing.ie or use our app, including the sale of goods and the provision of the services we offer, as well as our Westwing accounts on social media platforms such as Facebook, Instagram, TikTok and Pinterest, is:
Westwing GmbH, Moosacher Straße 88, 80809 Munich, Germany, email address: service@westwing.ie, phone: +44 333 043 2817" (hereinafter "Westwing" or "we").
Westwing and Westwing Group SE, Moosacher Straße 88, 80809 Munich, are also jointly responsible in some cases. Against this background, Westwing and Westwing Group SE have entered into an agreement in accordance with Art. 26 GDPR to determine which of them fulfils which data protection obligations.
II. DATA PROTECTION OFFICER
If you have any questions about data protection, you can also contact our external data protection officer, Mr Christian Volkmer, and his team at any time:
Mr Christian Volkmer, Projekt 29 GmbH & Co. KG, Ostengasse 14, 93047 Regensburg, Tel.: 0941 2986930, Fax: 0941 29869316, Email: anfrage@projekt29.de, Website: www.projekt29.de.
III. CATEGORIES OF PERSONAL DATA
The personal data collected when you visit our website, our app or our social media accounts may fall into the following categories:
Data collected when you browse our website or app, depending on which of our cookies you have agreed to (e.g. login information, i.e. the date and time you logged into our website, language settings, products in your shopping basket, or data about your preferences, e.g. in relation to product categories),
data collected when you create your customer account (e.g. your name, address, email address, preferred title (if specified by you), telephone number (if specified by you), encrypted password for your customer account),
data processed in connection with your order (e.g. the products you have purchased or the services you have used and the payment information you have provided to us),
data collected from you when you contact us (e.g. your name, your email address, your telephone number, your customer, order and item number, as well as any other information you provide to us),
data about you that we transfer to our external service providers in certain cases in order to communicate with you on our website or in our app and to personalise the communication (e.g. your name, your email address or products you are interested in based on your browsing behaviour),
data collected when you consent to receive newsletters, customer satisfaction surveys, product reminders and data about your behaviour in relation to the content of our promotional emails (e.g. opening the newsletter or clicking on a link in the newsletter)
data about you that we receive from our cooperation partners in certain cases (e.g. from credit agencies, technical service providers, debt collection service providers or payment service providers),
data that we process for participation in competitions (e.g. your name and email address).
statistical or aggregated data about your usage behaviour on our social media accounts,
data about you that we receive from a friend or other contact who would like to invite you to use our website or app (e.g. your email address).
IV. PURPOSES FOR WHICH WE PROCESS YOUR PERSONAL DATA
We use your personal data for various purposes, including, for example:
to provide certain technical functions on our website and in our app (e.g. to store your goods in your shopping basket) and to protect our website and our app,
to analyse your behaviour on our website and in our app in order to optimise our offerings and content for you and make them more interesting,
to create a customer account,
to execute and process orders for goods and services placed with us (e.g. to ship goods),
to contact you (e.g. to answer any questions you may have, to send you order confirmations and order notifications, or to inform you of changes that are relevant to you, e.g. the applicable General Terms and Conditions or this Privacy Policy),
for advertising and marketing purposes (e.g. to send you our newsletter, to inform you about vouchers or special promotions, to remind you of your shopping basket history, to send you product reviews and opinion surveys, or for other similar promotional activities),
to process payments by us or our cooperation partners, for fraud checks by us or our cooperation partners and for debt collection by our cooperation partners,
for participation in competitions,
for statistical analysis of your behaviour on our social media accounts in order to optimise our offerings and posts for you,
for the purpose of inviting a friend or other contact to use our website or app.
At no time do we process special categories of personal data in accordance with Art. 9 GDPR (such as health data or data relating to your religion), unless you provide us with such information unsolicited in the course of communicating with our customer service.
If we wish to collect and process further personal data from you, we will inform you separately in advance and, if necessary, obtain your consent.
V. LEGAL BASIS FOR THE PROCESSING OF YOUR PERSONAL DATA
The processing of your personal data is carried out, insofar as required by the applicable data protection regulations, on the basis of a legal permission standard, namely either on the basis of your consent in accordance with Art. 6 para. 1 a) GDPR, or our overriding legitimate interest in the processing (similar in meaning to the term "overriding private or public interest") pursuant to Art. 6(1)(f) GDPR, or the performance of the contract with you or the implementation of pre-contractual measures pursuant to Art. 6 para. 1 b) GDPR, or the fulfilment of a necessary legal obligation to which Westwing is subject in accordance with Art. 6 para. 1 c) GDPR.
VI. RECIPIENTS OF YOUR PERSONAL DATA
Westwing remains responsible at all times for your personal data collected on our website, in our app or on our social media accounts.
Your data will only be passed on to third parties in the following cases, based on the respective legal grounds listed (insofar as required by the applicable data protection regulations):
If the transfer of your personal data is necessary for the fulfilment or execution of your contract (Art. 6 (1) (b) GDPR; this includes, for example, data transfers to payment and logistics service providers or suppliers if they deliver directly to you), or
if this is necessary to fulfil a legal obligation (Art. 6(1)(c) GDPR; this includes, for example, data transfers to government agencies and law enforcement authorities in order to comply with our legal obligations to disclose, provide information and testify, or to pursue recourse claims), or
on the basis of our predominantly legitimate interest (Art. 6(1)(f) GDPR; this includes, for example, data transfers in the context of certain assignments of claims or for administrative purposes within the group of companies), or
if we use external service providers, so-called processors, to process your personal data, who have been obliged to handle your data with care and act exclusively on our behalf and in accordance with our instructions (Art. 28 GDPR; this includes, for example, service providers who provide technical infrastructure).
Apart from this, we only transfer your personal data to third parties if you have given us your consent to the relevant data transfer in accordance with Art. 6 (1) a) GDPR, whereby you can revoke your consent at any time with effect for the future.
VII. DATA TRANSFER TO THIRD COUNTRIES
We process and store personal data mainly in the European Economic Area (EEA) and Switzerland, but potentially in any country in the world, depending on the case – for example, via subcontractors of our service providers.
When transferring your personal data to third countries, i.e. external bodies outside the European Union ("EU") and the European Economic Area ("EEA") and Switzerland, we ensure that the external bodies in question treat your personal data with the same care as we do.
In addition, we only transfer your personal data to third countries for which the EU Commission or the Swiss Federal Council has confirmed an adequate level of protection, or if a level of data protection comparable to that in the EU, the EEA or Switzerland can be guaranteed through contractual agreements or other suitable safeguards (Art. 45 et seq. GDPR).
VIII. DELETION OF YOUR PERSONAL DATA
Unless there are legal retention periods (e.g. under commercial and tax law), we only store your personal data for as long as is necessary for the respective purpose of processing or until you inform us that your personal data should be deleted and such deletion is permissible under applicable law.
Such tax or commercial law retention periods apply, for example, to data relating to your orders, such as invoices. The latter are retained for ten years, for example.
We delete accounts of customers who have not actively used their account for more than six years.
We generally store log files, which we collect when you browse our website or use our app for network security and abuse prevention, for 20 days and only in individual cases, if longer storage is necessary to investigate possible cyber-attacks, fraud or abuse, for 180 days. Your data will then be deleted or anonymised in such a way that it can no longer be traced back to you as a person.
IX. DETAILS ON THE PROCESSING OF YOUR PERSONAL DATA
1. DATA PROCESSING WHEN BROWSING OUR WEBSITE
When you visit our website, the following technically necessary information is collected and stored in so-called "server log files". Your browser automatically transmits this information to us so that our website can be displayed in your browser and you can use our website:
The IP address of your internet service provider,
the website from which you visit us and the websites you visit from our website,
date and time of access and crash data,
information about the browser and operating system used,
your e-mail address that you use to register on our website,
identification numbers stored in so-called cookies or eTags on your device, which we use to recognise your device on the website,
Page and product views or clicks.
The processing or storage of your aforementioned access data or your IP address is necessary for technical reasons to provide and ensure system security on our website.
The processing or temporary storage of your technical access data is based on our overriding legitimate interest pursuant to Art. 6(1)(f) GDPR, which consists of being able to provide you with a technically functional and secure website.
The access data collected during your visit to our website will only be stored for the period of time required to achieve the above purposes. The server log files are stored for a maximum of 180 days and then deleted.
2. DATA PROCESSING WHEN SETTING UP A CUSTOMER ACCOUNT
To create your customer account, we need your email address and a password of your choice. We also collect the following contact details: your name, your address, your preferred title (if specified), your telephone number (if specified).
Your email address serves as your login ID for your customer account. After successful registration, you will automatically receive a confirmation email. You can update all your details at any time in the personal area of your customer account ("My Account").
The legal basis for this is Art. 6 (1) b) GDPR, according to which the processing of personal data is permitted for the fulfilment of a contract or for the implementation of pre-contractual measures.
We use the "stay logged in" function to make your visit to our website as pleasant as possible. This function allows you to use our services without having to log in again each time. Technically speaking, a cookie is stored on your device, which means that you do not have to log in again on subsequent visits to our website. This function is not available to you if you have deactivated this cookie via the cookie settings or if you have deleted the cookie in your browser settings after logging out of our website.
3. DATA PROCESSING FOR THE PURPOSE OF PROCESSING YOUR ORDER
When you place an order with us, your data is processed for the purpose of concluding and executing the contract and processing your order, including payment and delivery.
The legal basis for the associated data processing is Art. 6 (1) b) GDPR, according to which the processing of personal data is permitted for the fulfilment of a contract or for the implementation of pre-contractual measures.
We delete your personal data processed in connection with orders at the latest after the expiry of the statutory retention obligations or if you have not actively used your customer account for more than six years.
3.1. CHOICE OF YOUR PREFERRED PAYMENT METHOD
Depending on your choice of preferred payment method, the necessary data will be forwarded directly to the respective payment service provider. The respective payment service provider is responsible for your payment data.
If you do not agree with the payment methods offered to you, you can notify us in writing by emailing service@westwing.ie. We will then review our decision, taking your point of view into account.
3.1.1. CREDIT CARD PAYMENT
When you pay by credit card, we receive the so-called payment ID and the last four digits of your credit card number from our payment service provider Stripe Payments Europe, 1 Grand Canal Street Lower, Grand Canal Doc, Dublin, D02 H210, Ireland. We use this to authenticate and assign your order and to transmit it for your security. The personal data required to process the payment is collected directly by the above-mentioned payment service provider.
The legal basis for the above data processing is Art. 6 (1) b) GDPR, according to which processing is permitted for the performance of a contract.
3.1.2. APPLE PAY
If you choose Apple Pay as your payment method to pay for purchases directly from your bank account, we receive the relevant account details from our payment service provider Stripe Payments Europe, 1 Grand Canal Street Lower, Grand Canal Doc, Dublin, D02 H210, Ireland. The personal data required for processing and handling the payment is collected directly by the aforementioned payment service provider.
The legal basis for the aforementioned data processing is Art. 6(1)(b) GDPR, according to which the processing of data is permissible for the performance of the contract. Further information on data protection at Apple Pay can be found on the Apple Pay website: https://support.apple.com/en-de/101554.
3.1.3. GOOGLE PAY
If you choose Google Pay as your payment method to pay for purchases directly from your bank account, we receive the relevant account details from our payment service provider Stripe Payments Europe, 1 Grand Canal Street Lower, Grand Canal Doc, Dublin, D02 H210, Ireland. The personal data required for processing and handling the payment is collected directly by the aforementioned payment service provider.
The legal basis for the aforementioned data processing is Art. 6 para. 1 b) GDPR, according to which the processing of data is permissible for the performance of the contract.
Further information on data protection at Google Pay can be found on the Google Pay website: https://support.google.com/googlepay/answer/9039712?hl=en.
3.1.4. KLARNA
If you choose the Klarna payment method – with payment immediately or within 30 days, payment in three interest-free instalments, or interest-bearing finance via Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden, your personal data required for this purpose (i.e. your contact and identification details, as well as your payment information) will be transferred to Klarna.
Klarna may carry out a credit check and, for this purpose, transfer your data to one of the following credit reference agencies: SCHUFA, Boniversum and Arvato.
The legal basis for the credit check described above is Article 6(1)(f) of the GDPR (balancing of interests, based on the interest in avoiding payment defaults).
Further details can be found at the following link: https://www.klarna.com/de/datenschutz/.
4. FRAUD PREVENTION
In order to prevent fraud and payment defaults, we manually check for frequent fraud patterns and anomalies, with the partial assistance of a fraud prevention service provided by our cooperation partner Shopify International Limited, Victoria Buildings 1-2, Haddington Road, Dublin 4, D04. For this purpose, order and payment data (e.g. address, items, payment method) and device information (e.g. device, browser) are processed. The legal basis is Art. 6 (1) f) GDPR based on our legitimate interest in protection against misuse.
If an automated check reveals that fraud is suspected, you will be informed of this and of the specific possibility of appealing against this by a Westwing employee.
5. DATA PROCESSING WHEN CONTACTING US
5.1. CHANNELS FOR CONTACTING US
You have various options for contacting us. You can reach our customer service via the following communication channels:
by telephone,
by letter,
by e-mail,
via contact form, or
via WhatsApp message via our external service provider: Whappodo.com!
GmbH.
In order to process your request, we collect your name, email address, telephone number, customer, order and item number, as well as any other information you provide to us, depending on the communication channel you use to contact us.
The legal basis for this is 6 Art. 1 b) GDPR, according to which data processing is necessary for the fulfilment of the contract, while for processing enquiries from visitors to our website is Art. 6 para. 1 f) GDPR, based on our legitimate interest in processing enquiries from visitors to our website.
5.2. OUR CUSTOMER SERVICE SYSTEM ZENDESK
We use the Zendesk customer service system to process your contact enquiries. The service provider is Zendesk, Inc., 1019 Market Street, San Francisco, CA 94103, USA.
We use Zendesk to process your customer enquiries quickly and efficiently. We would like to point out that you can also send your enquiries by simply providing your email address and without giving them your name.
As we have concluded a data processing agreement with Zendesk, your personal data may only be processed by Zendesk in accordance with our instructions and in compliance with the applicable data protection regulations.
Your data may be transferred to Zendesk servers in the USA and stored there. The legal basis for this is the adequacy decision of the European Commission of 10 July 2023 (known as the Data Privacy Framework) in accordance with Art. 45 GDPR and your consent.
The legal basis for data processing by Zendesk is our legitimate interest pursuant to Art. 6 (1) f GDPR. If you do not agree to processing your enquiry via Zendesk, you can alternatively contact us by email or telephone.
Further information can be found in Zendesk's privacy policy: https://www.zendesk.com/company/agreements-and-terms/privacy-notice/
6. DATA PROCESSING FOR ADVERTISING PURPOSES
6.1. SENDING ADVERTISING E-MAILS
If you have consented to this, Westwing will regularly send you the Westwing newsletter by email to inform you about the latest trends in home & living, must-have home & living styles, highlights from the Westwing online and retail shops, as well as special offers, "sales of the day" and "sales highlights of the week" ("newsletter"). Details can be found in section 6.1.1.
In addition, to your consent, you will receive email notifications from us about personal benefits, such as vouchers or special promotions, reminders about the products in your shopping basket, reviews of Westwing products you have purchased, and opinion polls regarding Westwing or Westwing's services ("Notifications"). Details on this can also be found in section 6.1.1.
If you have already purchased a product or service from us and have not objected to receiving such communications, you will also receive promotional emails from us about similar products and/or services. Details can be found in section 6.1.2.
6.1.1. SENDING ADVERTISING E-MAILS BASED ON YOUR CONSENT
If you have given your consent on our website by ticking a checkbox, we will send you newsletters and/or notifications by e-mail.
Please note, however, that we will only send you newsletters and/or notifications by email if you have expressly confirmed that you wish to receive the relevant emails by clicking on a button. We will send you the relevant button in a notification email to the email address you provided after receiving your consent (known as the "double opt-in procedure"). This serves to prevent misuse by third parties who could enter your email address to subscribe to you to the newsletter or notifications without your consent. The legal basis for the double opt-in procedure is Art. 6 (1) f) GDPR, as we have a predominantly legitimate interest in preventing such misuse and documenting your consent.
The relevant legal basis for the processing of your personal data in connection with the sending of the aforementioned advertising emails is your consent in accordance with Art. 6 (1) a) GDPR.
You can revoke your consent at any time with future effect as follows:
1. Click on the unsubscribe link at the end of our promotional emails so that you are redirected to the newsletter management or notification management area in your customer account (together "promotional email management"), depending on whether you wish to unsubscribe from the newsletter or an email notification. There, you can simply uncheck the boxes for the newsletters or notifications you no longer wish to receive.
2. Alternatively, you can log in to your customer account and then click on the "My Newsletters" or "My Notifications" tab (depending on which type of emails you wish to unsubscribe from) and then unsubscribe from the relevant newsletters or notifications that you no longer wish to receive by removing the corresponding check marks in the aforementioned newsletter management or notification management section.
3. You can also revoke your consent to receive newsletters and/or notifications and unsubscribe from receiving the relevant promotional emails by sending an email to service@westwing.ie.
With the help of our advertising email management system mentioned above, we enable you to give and revoke your consent to receive our newsletters and/or notifications in a differentiated manner. By ticking or unticking a box, you can decide individually whether and when or how often you would like to receive a newsletter or notification by email, depending on which newsletter you are interested in or which notification you consider useful and how often you would like to receive the newsletter or notification(s) in question.
Please note that we use standard market technologies in our promotional emails to measure the opening of emails and/or the links you click on. We use this data for general statistical evaluations and to optimise and further develop our content and customer communication. This is done with the help of small graphics embedded in the newsletters (so-called pixels). The legal basis for this is our legitimate interest in optimising and further developing our content and customer communication (Art. 6(1)(f) GDPR). If you do not want your usage behaviour to be analysed in this way, you can unsubscribe from receiving advertising e s at any time or deactivate graphics in your e-mail programme by default.
Our newsletters and notifications are sent via the mailing service provider Braze, Inc., 318 West 39th Street, 5th Floor, New York, New York 10018, USA ("Braze"). A data processing agreement in accordance with Art. 28 GDPR has been concluded with Braze for the processing of personal data. Further information can be found in Braze's privacy policy at https://www.braze.com/company/legal/privacy.
6.1.2. SENDING E-MAILS WITH ADVERTISEMENTS FOR PRODUCTS AND SERVICES THAT MAY BE OF INTEREST TO YOU BASED ON YOUR PREVIOUS PURCHASE BEHAVIOUR
If you have provided your email address when purchasing a product or service in our online shop, we will send you offers and information about products and services from our range that may be of interest to you, as you have already purchased similar products and services from Westwing. In addition, we will send you product evaluation and feedback surveys to ask about your satisfaction with purchased products or services (e.g. our customer service). However, we will only send you promotional emails if you have not objected to receiving them, despite our corresponding notice below the purchase button.
The relevant legal basis for the processing of your personal data is our legitimate interest pursuant to Art. 6 (1) f) GDPR.
You can also object to receiving such promotional emails at any time by simply clicking on the unsubscribe link at the end of our promotional emails. Optionally, you can log into your customer account and unsubscribe via the advertising email management function (see section 6.1.1.). You can also subsequently object to receiving the relevant advertising emails by sending an email to service@westwing.ie.
6. DATA PROCESSING FOR COMMUNICATION WITH YOU ON OUR WEBSITE AND VIA OUR APP
We use the service provider "Braze" to communicate with you on our website and in our app. For this purpose, we display so-called "overlays" with an interaction option, for example.
Braze is also used to send you push notifications in our app.
Braze processes the following personal data for this purpose: your IP address, device-related data such as device type, model, operating system, browser type and version, usage-related information such as usage time, first name, email hash, Braze SDK and message interaction data, installation ID, device ID.
The legal basis for the processing of your personal data is Art. 6(1)(a) GDPR. You can withdraw your consent at any time with future effect. The easiest way to do this is via our cookie consent manager.
For more information on Braze's compliance with data protection regulations, please visit: https://www.braze.com/privacy/.
7. DATA PROCESSING FOR PARTICIPATION IN COMPETITIONS
If you participate in competitions, we only process the data necessary for the execution of the competitions (Art. 6 para. 1 b) GDPR). Please note the respective data protection information in the conditions of participation for the respective competition.
8. DATA PROCESSING WHEN USING SOCIAL MEDIA FAN PAGES
Westwing is active and present on social networks and platforms in order to communicate with interested parties and users and to inform them about further offers from Westwing. Below, we provide you with an overview of the processing and use of your personal data when you visit our social media accounts:
8.1. FACEBOOK AND INSTAGRAM
We operate fan pages on the social networks "Facebook" and "Instagram" in joint responsibility with Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Meta") in order to communicate with followers (such as our customers and interested parties) and to provide information about our products, competitions and other promotions.
Meta's statistics on the use of our fan pages (e.g. information on the number, names, interactions such as likes and comments, as well as summarised demographic and other information or statistics; "Insights data"), we receive information about how our "fan page" is used, what interests the visitors to our "fan pages" have, and which topics and content are particularly popular, so that we can optimise our "fan page content" and adapt it to our users' interests. The insights data only contains statistical, depersonalised information about visitors to the fan page, which cannot be attributed to any specific person. For more information on the nature and scope of these statistics, please refer to the Meta page statistics notes. Further information on the respective responsibilities and the processing of your data by Meta can be found at: https://www.facebook.com/legal/terms/information_about_page_insights_data, https://help.instagram.com/1533933820244654.
Please note that we have no influence on the data processing carried out by Meta on its own responsibility in accordance with the terms of use of Facebook and Instagram. However, we would like to point out that when you visit the "fan pages", data about your usage behaviour is transferred from Facebook/Instagram and the "fan pages" to Meta. Meta itself processes your personal data to compile the aforementioned statistics and for its own market research and advertising purposes. We have no access to this data.
Insofar as we receive your personal data when operating the fan pages, you are entitled to the rights set out in this privacy policy. If you wish to assert your rights against Facebook beyond this, you can also contact Meta directly. We will be happy to assist you in asserting your rights as far as we can and will forward your enquiries to Meta.
The legal basis for this data processing is Art. 6 (1) f) GDPR based on our aforementioned legitimate interest in providing you with our "fan pages" for marketing and advertising purposes.
You can find more information on this in Meta's privacy policy at: https://www.facebook.com/help/193677450678703/.
8.2. YOUTUBE
We use so-called "plugins" from the "YouTube" platform to embed our own videos and make them publicly accessible. YouTube is a service provided by a third party not affiliated with us, namely YouTube LLC, operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; ("Google").
As soon as you access our YouTube channel, your browser establishes a connection to YouTube and transmits information. YouTube content is only integrated in what is known as "extended data protection mode". This is provided by YouTube itself and, according to its own information, ensures that YouTube user information (e.g. cookies) is only stored on the device when the video(s) is/are played. When you access the videos in question, your IP address, unique identifiers, the type and settings of your browser, the type and settings of your device, the operating system, information about the mobile network such as the name of the mobile provider and the telephone number, and the version number of the app are transmitted to YouTube. YouTube also collects data about the interaction of your apps, browsers and devices with its own services. This is because the sharing of data with YouTube partners is not necessarily excluded by the enhanced privacy mode. YouTube connects to the Google DoubleClick network regardless of whether you are watching a video or not. The data transmitted includes your IP address, crash reports, system activity, and the date, time, and referral URL of your request. In addition, YouTube collects data about your activities (e.g. terms you search for, videos you watch, etc.). All data collected about you via our YouTube channel is processed by YouTube. According to YouTube, this information is used, among other things, to collect video statistics, improve user-friendliness and prevent abusive behaviour. YouTube also uses cookies to collect information about user behaviour. The storage of these cookies can be prevented by appropriate browser settings and extensions. If you are logged into your YouTube account, you enable YouTube to assign your surfing behaviour directly to your personal profile. You can prevent this by logging out of your YouTube account before activating the play button.
In addition, we occasionally embed videos stored on YouTube directly into our website using so-called "plugins". When this integration is used, content from the YouTube website is displayed in parts of a browser window. However, the YouTube videos are only accessed by clicking on them separately. This technique is also known as "framing". When you visit a (sub)page of our website on which YouTube videos are embedded in this form, a connection to the YouTube servers is established and the content is displayed on the website by notifying your browser. We have no influence on the scope and content of the data that is transmitted to YouTube and, if applicable, other YouTube partners when the plugin is activated. Among other things, the YouTube server is informed which of our pages you have visited.
The legal basis for the processing of your data is your consent, Art. 6 (1) (a) GDPR. This means that we do not use this service if the applicable regulations require consent and you have not consented to its use. You can revoke your consent at any time with effect for the future, most easily via our cookie consent manager.
For more information about the information YouTube receives and how it is used, please refer to YouTube's privacy policy at: https://policies.google.com/privacy.
8.3. TIKTOK
We publish short video clips (known as "Reals") on the TikTok platform and in the TikTok app to promote our products and our online shop. When you visit the TikTok website or app, TikTok Inc., 10100 Venice Blvd., Culver City, CA 90232, USA ("TikTok") collects and processes your personal data.
TikTok makes a certain portion of this data available to TikTok profile owners in anonymised and aggregated form. This includes the number of new followers and demographic data such as gender and country, without reference to identifiable individuals. Westwing is therefore unable to identify any visitors to the TikTok profile. As the owner of this profile, Westwing also receives anonymised statistical data (so-called "insights data") from TikTok. No conclusions about individual visitors can be drawn from this data. We use the data contained in the statistics exclusively for the analysis of user behaviour so that we can better tailor our TikTok profile and our offerings to the needs and interests of visitors.
The use of your data transmitted to us by TikTok is based on our legitimate interest in Art. 6 para. 1 f) GDPR on the performance of data analyses and statistical recording of the use of our TikTok profile, on the optimisation of our offering for you, on the marketing of our posts and videos on our website, and on the continuous improvement and management of our offering and our products.
Further information on data processing by TikTok can be found in TikTok's privacy policy at: https://www.tiktok.com/legal/privacy-policy?lang=en.
8.4. PINTEREST
We operate a Westwing account on the Pinterest platform and in the Pinterest app, where we publish inspiration on home and living topics and advertise our products. Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, USA ("Pinterest") is responsible for Pinterest services.
When you register for an account, Pinterest processes the data you provide, such as your name, email address, telephone number, photos, pins and comments. In addition, Pinterest collects and processes your IP address, which is used to approximate your location if you choose to share your exact location, as well as other internet and electronic network activities (including which "pins" you click on, which "boards" you create, and what text you add in a comment or description).
The legal basis for this data processing is Art. 6(1)(f) GDPR based on our legitimate interest in providing you with our Pinterest platform for marketing and advertising purposes.
For more information, please visit https://policy.pinterest.com/en/privacy-policy.
9. DATA PROCESSING WHEN BOOKING OUR DESIGN SERVICES
Via our website, you have the option of booking the Westwing Design Service via the "Design Service"/"Start your project" tab and having us individually furnish your home. You can choose between our Basic, Premium and Deluxe service packages.
During the booking process, the following personal data will be processed in order to contact you with your designer during the concept development phase: first name, surname, email address, telephone number and, if applicable, other project-related information that you provide to us.
You can also book a customised furnishing concept for your business (e.g. office, café, hotel) via the "Design Service" / "Business Customer Service" tab. The following personal data may be processed when you pre-register for our business customer service: first name, surname, email address, telephone number.
The legal basis for this is Art. 6 (1) (b) GDPR (contract fulfilment) or Art. 6 (1) (f) GDPR (balancing of interests, based on our interest in processing enquiries from users of our website).
As part of our design service, we also offer you the option of creating a 360-degree view of your flat or house using the Homestyler visualisation tool. For the technical provision of this service, your IP address is transmitted to the servers of our cooperation partner Homestyler Hong Kong Ltd. (hereinafter "Homestyler") located in the EU or the USA.
The legal basis for this processing is your express consent in accordance with Art. 6 (1) (a) GDPR.
As the registered office of our data processor Homestlyer is located in Hong Kong, your data will be transferred to a third country in accordance with the GDPR. The legal basis for this is the standard contractual clauses of the European Commission pursuant to Art. 46 (2) c) GDPR.
Your data will be processed solely to enable the use of the 360-degree view. There will be no further use or permanent storage of your data.
You can revoke your consent at any time with effect for the future. In this case, however, you will no longer be able to use the 360-degree view on your device.
10. DATA PROCESSING BY SHOPIFY
To provide our online shop and process your payments, we work with the service provider Shopify International Limited, Victoria Buildings 1-2, Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify"). Shopify enables us to operate our online shop via Shopify's cloud computing infrastructure and also processes payments for us.
Your relevant data may be transferred to servers belonging to Shopify (USA) Inc. in the USA and stored there. The legal basis for this is the EU Standard Contractual Clauses or data protection clauses approved, issued or recognised by the EDÖB.
Shopify is used to provide our online shop and to process your payments. The legal basis for this is therefore our legitimate interest within the meaning of Art. 6(1)(f) GDPR or the performance of your contract within the meaning of Art. 6(1)(b) GDPR.
Depending on the processing activity, Shopify acts as our processor or controller.
Further information on data processing and information on data protection by Shopify can be found at https://www.shopify.com/legal/privacy.
11. PERSONIO
As part of the application process, we process your personal data in order to review your application and carry out the selection process. This includes, in particular: assessing your suitability, inviting you to and conducting interviews, and sending you acceptance or rejection letters. This processing is carried out by our People & Culture team and by the relevant employees in the specialist department.
The legal basis for data processing is Art. 6 (1) f) GDPR (legitimate interest in selecting suitable applicants).
We obtain your data either from publicly available sources (e.g. LinkedIn), through third-party recommendations, or directly from you via our application portal or external applicant platforms.
To carry out the application process, we use the personnel management tool Personio, provided by Personio SE & Co. KG, Seidlstraße 3, 80335 Munich, to which your data is transferred for this purpose.
Your data will only be stored for as long as is necessary to decide on your application or as required by statutory retention periods. It will be deleted at the latest when there is no further purpose for storage.
If you agree, we will be happy to keep your documents for a longer period of time so that we can consider you for future vacancies. Please let us know explicitly if you wish us to do so.
If you have any questions about the processing of your application data, you can contact us at any time at careers@westwing.de or service@westwing.de.
X. COOKIES AND SIMILAR TECHNOLOGIES
We use so-called "cookies" and similar technologies (such as "web beacons", "pixels" and "tags") on our website and in our app.
Web beacons are small GIF files that can be hidden in other graphics, emails or similar. Web beacons can identify your computer and evaluate your user behaviour, such as responses to advertising campaigns. The information collected by web beacons cannot be used to identify you.
Cookies are small text files that are transferred from an internet server to your browser and stored on its hard drive. There are so-called "session cookies", which are deleted as soon as you close your browser, and so-called " " or "persistent cookies", which are stored on your device for a longer period of time or indefinitely. A cookie contains a characteristic string of characters that enables your browser to be uniquely identified when you visit the website again. This helps us to personalise our offer, make it more user-friendly, effective and secure, and enable the provision of certain functions.
You can use the "Cookie settings" button on our cookie consent manager to decide which cookies you want to allow at any time. This does not apply to essential cookies, which ensure the basic functionality of the website and our app.
There are four different categories of cookies:
1. STRICTLY NECESSARY COOKIES
Essential cookies enable basic functions and are necessary for the proper functioning of the website and our app. They are used, for example, to process orders or to enable you, as a registered user, to remain logged in when accessing various subpages of our website and our app. In addition, thanks to these cookies, you do not have to re-enter your login details every time you visit a new page.
The legal basis for the use of strictly necessary cookies on our website and in our app is our legitimate interest in providing our website and app in a technically flawless and user-friendly manner (Art. 6(1)(f) GDPR). The use of strictly necessary cookies is possible without your prior consent and is legally permissible.
If you do not want your device to be recognised on your next visit, you can also refuse the use of such cookies by changing the settings in your browser to "refuse cookies". You will find the respective procedure in the operating instructions for your browser. With the appropriate browser settings, you will be informed about the setting of cookies and can only allow cookies in individual cases or exclude the acceptance of cookies for certain cases or in general. It is also possible to activate the automatic deletion of cookies when closing the browser.
If you refuse to accept certain cookies, this may restrict your use of some areas of our website and our app.
2. FUNCTIONAL COOKIES
Functional cookies enable us to store information you have already provided (such as your registered name) and offer you improved and tailored functions. If you do not allow these cookies, some of these services may not function properly.
The relevant data processing is carried out on the basis of your consent in accordance with Art. 6 (1) (a) GDPR, provided that the applicable regulations require consent. You can revoke your consent at any time with effect for the future, most easily via the cookie consent manager.
3. PERFORMANCE COOKIES
Performance cookies enable us to count visits and traffic sources so that we can measure and improve the performance of our website and app. The data collected by the cookies allows us to understand, among other things, which areas are most popular, which are least used, and how visitors move around our website and app. All information collected by these cookies is aggregated and cannot be easily attributed to you.
Data processing is based on your consent in accordance with Art. 6 (1) (a) GDPR, provided that the applicable regulations require consent. You can revoke your consent at any time with effect for the future, most easily via the cookie consent manager.
4. MARKETING COOKIES AND SIMILAR TECHNOLOGIES
Marketing cookies and similar technologies (e.g. "pixels") enable us to display personalised and therefore relevant advertising content to you and to measure the effectiveness of our advertising measures.
Marketing cookies and similar technologies are not only set on our website, but also on other (advertising) partner sites ("third-party cookies"). This so-called "retargeting" serves to place relevant advertising on other websites and to analyse the relevant target groups for the products and services.
Data processing is based on your consent in accordance with Art. 6 (1) (a) GDPR, provided that the applicable regulations require consent. You can revoke your consent at any time with effect for the future, most easily via the cookie consent manager. If you do not allow these cookies, you will see less advertising that is relevant to you.
5. DETAILS ABOUT THE COOKIES WE USE
5.1. NECESSARY COOKIES
5.1.1. GOOGLE RECAPTCHA
We use the "Google reCAPTCHA" service, which is offered to persons from the European Economic Area and Switzerland by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google").
This service enables us to distinguish whether an entry is made by a natural person or abusively by machine and automated processing.
When using the service, your IP address and, if applicable, other data required by Google for the reCAPTCHA service will be transmitted to Google.
This data is processed on the basis of our legitimate interest in exercising our own responsibility on the Internet and preventing misuse and spam (Art. 6(1)(f) GDPR). The storage of information and access to information on your end device is absolutely necessary and is therefore carried out in accordance with GDPR.
The data in question may be transferred to Google LLC servers in the USA and stored there. The legal basis for this is the adequacy decision of the European Commission of 10 July 2023 (known as the Data Privacy Framework) in accordance with Art. 45 GDPR, provided that the applicable regulations require consent.
Further information on Google reCAPTCHA and Google's privacy policy can be found at: https://www.google.com/intl/en/policies/privacy/.
5.1.2. ONE TRUST
We work with the service provider OneTrust, LLC, 1350 Spring St NW, Atlanta, GA 30309 ("OneTrust") to obtain and manage your consent. This is done via our cookie consent manager or cookie banner, which appears when you first visit our website or app and informs you about data processing, specifically cookies and other technologies on our website and in our app, and allows you to reject or accept the setting of individual cookies and other technologies.
You can also revisit the cookie banner and change your selection. In addition, the cookie banner appears when you visit our website and app if you have disabled the storage of cookies or if the cookies from OneTrust have been deleted or have expired.
Specifically, your consent or revocation, your IP address, information about your browser and your device at the time of your visit are transmitted to OneTrust and information is stored on your device.
The relevant legal basis is Art. 6 (1) f) GDPR, as we have a legitimate interest in complying with the legally required documentation of your cookie consents and cookie management.
The data in question may be transferred to OneTrust servers in the USA and stored there. The legal basis for this is the adequacy decision of the European Commission of 10 July 2023 (known as the Data Privacy Framework) in accordance with Art. 45 GDPR
5.2. FUNCTIONAL COOKIES
5.2.1. VIMEO PLUGINS
We use, among other things, the "Vimeo" service provided by Vimeo LLC, 555 West 18th Street, New York 10011, USA ("Vimeo") to embed videos.
Vimeo uses so-called "plugins" for this purpose. When you visit a website equipped with such a plugin, a connection to the Vimeo servers is established and information about which of our websites you have visited is transmitted. If you are logged in to Vimeo at the time, Vimeo assigns this information to your personal user account. When you use the plugin, e.g. by clicking on the start button of a video, this information is also assigned to your user account.
The data in question may be transferred to Vimeo servers in the USA and stored there. The legal basis for this is the adequacy decision of the European Commission of 10 July 2023 (known as the Data Privacy Framework) pursuant to Art. 45 GDPR.
The legal basis for the processing of your data is your consent, Art. 6(1)(a) GDPR, insofar as the applicable regulations require consent. This means that we do not use this service if the applicable regulations require consent and you have not consented to its use. You can revoke your consent at any time with effect for the future, most easily via our cookie consent manager.
Further information on data processing and information on data protection by Vimeo can be found at https://vimeo.com/privacy.
5.2.2. ALGOLIA
We use the "Algolia" service from Algolia SAS, 55 Rue d'Amsterdam, 75008 Paris, France ("Algolia") to search and index content on our website and app. For this purpose, your IP address and search queries are forwarded to the Algolia server.
Algolia also creates reports for us with corresponding evaluations and search analyses.
In this regard, Algolia helps us to improve the findability of our offers, the search experience and the satisfaction of our customers.
The legal basis for processing your data is your consent, Art. 6(1)(a) GDPR, insofar as the applicable regulations require consent. You can revoke your consent at any time with future effect; the easiest way to do this is via our Cookie Consent Manager.
Further information can be found in Algolia's privacy policy: https://www.algolia.com/policies/privacy.
5.3. PERFORMANCE COOKIES, IN PARTICULAR GOOGLE ANALYTICS WITH CONVERSION TRACKING
We use the "Google Analytics" service, a web analytics service provided by Google, which sets pixels and performance cookies, among other things, to store information on your device.
This enables us to assign data, sessions and interactions across multiple devices to a pseudonymous user ID, allowing us to analyse your usage behaviour across devices and improve our website and app for you and make them more interesting. For this purpose, we also receive statistics from Google about your use of our website and app.
Google Analytics 4 also uses artificial intelligence to automatically analyse and enrich the data. This is primarily done to generate forecasts of the future behaviour of website and app visitors based on structured event data (e.g. predicted revenue, purchase probability and churn probability). These forecast values can also be used for forecast target groups. For more details, please visit: https://support.google.com/analytics/answer/9846734?hl=en
Furthermore, Google Analytics 4 models’ conversions if there is insufficient data available in order to optimise data analysis. Further details can be found at: https://support.google.com/analytics/answer/10710245?hl=en.
Google Analytics 4 does not log or store individual IP addresses. However, Google Analytics 4 provides rough geographical location data by deriving the following metadata from IP addresses: city (and the derived latitude and longitude of the city), continent, country, region, subcontinent (and ID-based counterparts). For EU traffic, IP address data is used exclusively to derive geolocation data before being immediately deleted. It is not logged, is not accessible and is not used for any other purpose.
The data in question may be transferred to Google LLC servers in the United States and stored there. The legal basis for this is the European Commission's adequacy decision of 10 July 2023 (known as the Data Privacy Framework) pursuant to Art. 45 GDPR. Due to the activation of IP anonymisation on this website, your IP address will be truncated before being transmitted to the USA or to EU member states or EEA contracting states. Only in exceptional cases will your entire IP address be transmitted to a Google server in the USA and truncated there. The IP address transmitted by your browser within the scope of Google Analytics will not be merged with other Google data.
The legal basis for the processing of your data is your consent, Art. 6 (1) (a) GDPR, provided that the applicable regulations require consent. This means that we do not use these services if the applicable regulations require consent and you have not consented to the use of Google Analytics with conversion tracking. You can revoke your consent at any time with effect for the future, most easily via our cookie consent manager.
You can also prevent the collection of your data (including your IP address) and the processing of this data by Google by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de. An opt-out cookie will be set to prevent future collection of your data when you visit this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you will need to set the opt-out cookie again.
Further details on data processing by Google Analytics with conversion tracking can be found at: http://www.google.com/analytics/terms/de.html, http://www.google.com/intl/de/analytics/learn/privacy.html, and http://www.google.en/intl/de/policies/privacy.privacy.html.
5.4. MARKETING COOKIES AND SIMILAR TECHNOLOGIES
5.4.1. CUSTOM AUDIENCE / META PIXEL
We use "Custom Audiences" on our website with the so-called "pixel function" ("Meta Pixel") and the "server-side conversion API", which is operated for visitors outside the USA and Canada by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Meta").
This enables us to display interest-based advertising when you visit the social networks Facebook and Instagram, or other Meta apps and websites, and to track the effectiveness of our advertising. Through the Meta Pixel integrated into our website, your browser automatically connects to Meta's servers for advanced matching of the integrated Meta Pixel. This provides Meta with information, for example, that you have clicked on a specific ad or product on our website, which in turn enables us to show you ads based on your interests on our or other websites.
If you are registered with a Meta service, Meta can assign the website visit to your account, as your personal data in the form of your email address and IP address is transmitted to Meta by us in hashed form via the pixel and is partially enriched with existing tracking data. The country in which you are located is also transmitted. Even if you are not registered with Facebook or Instagram or have not logged in, it is possible that Meta may obtain your aforementioned personal data and use it to create a profile.
The data in question may be transferred to servers of Meta Platforms, Inc. in the USA and stored there. The legal basis for this is the adequacy decision of the European Commission of 10 July 2023 (known as the Data Privacy Framework) pursuant to Art. 45 GDPR .
The legal basis for the processing of your data is your consent, Art. 6(1)(a) GDPR, insofar as the applicable regulations require consent. This means that we do not use these services if the applicable regulations require consent and you have not consented to the use of Facebook Custom Audiences or Pixel. You can revoke your consent at any time with effect for the future, most easily via our Consent Manager. Furthermore, if you are logged into your Facebook account, you can also object to data processing at the following link: : https://www.facebook.com/adpreferences/ad_settings/?entry_product=account_settings_menu
Further information, in particular on the joint responsibility of us and Meta and on the purpose and scope of data processing by Meta, as well as the settings options for protecting your privacy, can be found in Facebook's privacy policy: https://www.facebook.com/about/privacy/.
5.4.2. PINTEREST TAG
In order to further optimise our Pinterest campaigns and measure their success, we use the "Pinterest Tag" service of the social network "Pinterest", which is offered to visitors from the European Economic Area by Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland ("Pinterest").
We use Pinterest Tag in conjunction with the "server-side conversion API" to display our Pinterest ads only to those Pinterest users who have shown an interest in our offering. At the same time, this ensures that the content of our ads is highly likely to match the interests of the respective user. We can also track the user behaviour of Pinterest users who have clicked on one of our ads. To do this, Pinterest processes data that the service collects via cookies, web beacons and similar storage technologies on our websites and in our app.
When using the service, the following information is processed: device information (e.g. type, brand), operating system used (e.g. iOS 11), IP address of the device used, time of access to our offer, type and content of the campaign and the response to the respective campaign (e.g. clicking a button) as well as the device identifiers, which consist of individual characteristics of your end device. We can also use these device identifiers to recognise your end device on the website. The data collected in this way is anonymous to us and does not allow any conclusions to be drawn about your identity. If you log into your Pinterest account after visiting our website or visit our website while logged in, it is possible that this data may be stored and processed by Pinterest, which we would like to inform you about here. Pinterest may link this data to your Pinterest account and also use it for its own advertising purposes.
The data in question may be transferred to servers belonging to Pinterest, Inc. in the USA and stored there. The legal basis for this is the EU Standard Contractual Clauses in conjunction with your consent or the standard data protection clauses approved, issued or recognised by the EDÖB in conjunction with your consent, provided that the applicable regulations require consent.
The legal basis for the processing of your data is your consent, Art. 6 (1) (a) GDPR, provided that the applicable regulations require consent. This means that we do not use this service if the applicable regulations require consent and you have not consented to the use of Pinterest Tag. You can revoke your consent at any time with future effect, most easily via our Consent Manager.
For more information on the purpose and scope of data processing and the settings options for protecting your privacy, please refer to the Pinterest privacy policy, which you can access via the following link: https://policy.pinterest.com/en/privacy-policy.
5.4.3. MICROSOFT BING ADS
On our website, we use the conversion tracking service "Microsoft Bing Ads" from Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.
Microsoft Bing Ads places a cookie on your computer if you have accessed our website via a Microsoft Bing advertisement. This allows us to recognise that you have clicked on an advertisement and been redirected to our website. This helps us to understand how effective a particular advertisement is. However, we only receive information about the total number of users who clicked on a Bing ad and were then redirected to our website. No information about the identity of the user is disclosed.
The data in question may be transferred to Microsoft servers in the USA and stored there. The legal basis for this is the adequacy decision of the European Commission of 10 July 2023 (known as the Data Privacy Framework) pursuant to Art. 45 GDPR t.
The legal basis for the processing of your data is your consent, Art. 6(1)(a) GDPR, insofar as the applicable regulations require consent. This means that we do not use this service if the applicable regulations require consent and you have not consented to its use. You can revoke your consent at any time with effect for the future, most easily via our cookie consent manager.
Further information on data processing and the cookies used by Bing Ads can be found at: https://privacy.microsoft.com/en-en/privacystatement.
5.4.4. GOOGLE ADS (FORMERLY ADWORDS) AND CONVERSION TRACKING
We use the services "Google Ads" and "Google Conversion Tracking", which are offered to persons from the European Economic Area and Switzerland by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google").
This enables us to place Google Ads advertisements that take your interests and location into account.
When you click on a Google ad, a cookie is temporarily set on your computer, which allows us to recognise that you clicked on the ad and were redirected to this page.
With the help of the conversion statistics created on this basis, we learn the total number of users who clicked on the ad and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users.
If you use a Google account, Google may link your web and app browsing history to your Google account, depending on the settings in your Google account, and use information from your Google account to personalise ads. If you do not want this association with your Google account, you must log out of Google before visiting our website. You can also prevent the setting of these cookies by adjusting your browser software settings or on the Google website.
The relevant data may be transferred to Google LLC servers in the USA and stored there. The legal basis for this is the adequacy decision of the European Commission of 10 July 2023 (known as the Data Privacy Framework) pursuant to Art. 45 GDPR.
The legal basis for the processing of your data is your consent, Art. 6(1)(a) GDPR, insofar as the applicable regulations require consent. This means that we do not use this service if the applicable regulations require consent and you have not consented to its use. You can revoke your consent at any time with effect for the future, most easily via our cookie consent manager.
For more information about Google Ads and conversion tracking, as well as Google's privacy policy, please visit: https://www.google.com/privacy/ads and https://policies.google.com/privacy.
5.4.5. GOOGLE DYNAMIC REMARKETING
We also use the remarketing function "Google Dynamic Remarketing". This service is used to present you with interest-based advertisements on other websites after you have visited our website. The ads are based on the products and services you clicked on during your last visit to our website. For this purpose, Google sets cookies that are temporarily stored in your browser. Google only stores information such as your web request, IP address, browser type, browser language, and the date and time of your request.
If you use a Google account, Google may link your web and app browsing history to your Google account, depending on the settings stored in your Google account, and use information from your Google account to personalise ads. If you do not want this association with your Google account, you must log out of Google before visiting our website. You can also prevent the setting of these cookies by adjusting your browser software settings or on the Google website.
The relevant data may be transferred to Google LLC servers in the USA and stored there. The legal basis for this is the adequacy decision of the European Commission of 10 July 2023 (known as the Data Privacy Framework) pursuant to Art. 45 GDPR .
The legal basis for the processing of your data is your consent, Art. 6(1)(a) GDPR, provided that the applicable regulations require consent. This means that we do not use this service if the applicable regulations require consent and you have not consented to its use. You can revoke your consent at any time with future effect, most easily via our cookie consent manager.
For more information about Google Dynamic Retargeting and Google's privacy policy, please visit: https://www.google.com/privacy/ads and https://policies.google.com/privacy.
5.4.6. GOOGLE AD MANAGER (FORMERLY DOUBLECLICK)
We also use Google Ad Manager (formerly Doubleclick). This service uses cookies, pixels and other technologies to present you with interest-based advertisements based on previous visits to our or other websites. It also enables us to track how successful our advertising campaigns have been on . According to its own statements, Google also processes the relevant data to optimise its own products and services.
If you use a Google account, Google may link your web and app browsing history to your Google account, depending on the settings stored in your Google account, and use information from your Google account to personalise ads. If you do not want this association with your Google account, you must log out of Google before visiting our website. You can also prevent the setting of these cookies by adjusting your browser software settings or on the Google website.
The relevant data may be transferred to Google LLC servers in the USA and stored there. The legal basis for this is the adequacy decision of the European Commission of 10 July 2023 (known as the Data Privacy Framework) pursuant to Art. 45 GDPR.
The legal basis for the processing of your data is your consent, Art. 6(1)(a) GDPR, provided that the applicable regulations require consent. This means that we do not use this service if the applicable regulations require consent and you have not consented to its use. You can revoke your consent at any time with future effect, most easily via our cookie consent manager.
For more information about Google Ad Manager and Google's privacy policy, please visit: https://www.google.com/privacy/ads and https://policies.google.com/privacy.
5.4.7. YOUTUBE IN EXTENDED DATA PROTECTION MODE
We use YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA ("YouTube"), among others, to embed videos on our website. When you visit our website with videos embedded via YouTube, your browser establishes a direct connection to YouTube's servers in order to display the content to you. The content accessed can be recorded by your browser. If you are logged into your YouTube account, YouTube can assign your usage behaviour to your personal profile. You can prevent this by logging out of your YouTube account before visiting our website.
The data in question may be transferred to Google LLC servers in the USA and stored there. The legal basis for this is the European Commission's adequacy decision of 10 July 2023 (known as the Data Privacy Framework) in accordance with Art. 45 GDPR or Art. 49(1)(a) GDPR in conjunction with your consent.
The legal basis for the processing of your data is your consent, Art. 6(1)(a) GDPR, insofar as the applicable regulations require consent. This means that we do not use this service if the applicable regulations require consent and you have not consented to its use. You can revoke your consent at any time with effect for the future, most easily via our cookie consent manager.
Further information on data processing by YouTube can be found in YouTube's privacy policy at: https://policies.google.com/privacy?hl=de&gl=en.
5.4.8. SEGMENT
We also use the "Segment" service provided by Segment Inc., 101 15th St San Francisco, CA 94103, USA ("Segment").
Segment collects and stores data from you, which can be used to create usage profiles using pseudonyms. These usage profiles are used to analyse your usage behaviour and are evaluated to improve our offering for you. Cookies may be used for this purpose, which enable recognition when you visit our website again. The pseudonymised usage profiles are not merged with personal data about the bearer of the pseudonym.
The data in question may be transferred to Segment's servers in the USA and stored there. The legal basis for this is the adequacy decision of the European Commission of 10 July 2023 (known as the Data Privacy Framework) pursuant to Art. 45 GDPR.
The legal basis for the processing of your data is your consent, Art. 6(1)(a) GDPR, insofar as the applicable regulations require consent. This means that we do not use this service if the applicable regulations require consent and you have not consented to its use. You can revoke your consent at any time with effect for the future, most easily via our cookie consent manager.
Further information can be found in Segment's privacy policy: https://segment.com/docs/legal/privacy/.
5.4.9. HOTJAR
We use the web analytics service "Hotjar" from Hotjar Limited, Dragonara Road, Paceville St. Julian's STJ 3141, Malta ("Hotjar").
Hotjar uses cookies and other technologies to analyse and evaluate your usage behaviour and your interactions with our website. This helps us to optimise your user experience on our website by giving us a better understanding of our users' experiences on our website (e.g. clicks, scrolls, mouse movements).
Your IP address is truncated before the usage statistics are evaluated, so that no direct conclusions can be drawn about your identity.
The legal basis for the processing of your data is your consent, Art. 6 (1) (a) GDPR, provided that the applicable regulations require consent. This means that we do not use this service if the applicable regulations require consent and you have not consented to its use. You can revoke your consent at any time with effect for the future, most easily via our cookie consent manager.
Further information can be found in the "About Hotjar" section at https://help.hotjar.com/hc/en-us/categories/115001323967-About-Hotja.
5.4.10. BRAZE
We use the web analytics service "Braze" from Braze, Inc, 318 West 39th Street, 5th Floor, New York, New York 10018, USA, ("Braze") to communicate with you on our website and in our app and to understand the function and use of our mobile content on your device. To do this, we display pop-up windows with an interaction option, for example.
Braze is also used to send push notifications in our app and on our website.
Furthermore, we use Braze to send you personalised promotions and information about our products tailored to your interests.
We also use Braze to inform you about items you have left in your shopping basket.
The relevant data may be transferred to Braze servers in the USA and stored there. The legal basis for this is the adequacy decision of the European Commission of 10 July 2023 (known as the Data Privacy Framework) in accordance with Art. 45 GDPR.
The legal basis for the processing of your data is your consent, Art. 6(1)(a) GDPR, if the applicable regulations require consent. This means that we do not use this service if the applicable regulations require consent and you have not consented to its use. You can revoke your consent at any time with effect for the future, most easily via our cookie consent manager.
Further information on Braze's compliance with data protection regulations can be found here: https://www.braze.com/privacy/.
5.4.11. CRITEO
We also use the remarketing tool "Criteo" from Criteo, SA, 32 Rue Blanche, 75009 Paris, France, on our website and in our app to show you personalised advertisements for products on partner websites and in apps that may be of interest to you based on the products you have clicked on our website or in our app. For this purpose, Criteo links the above-mentioned data on your previous browsing behaviour with a unique identifier, such as an identification cookie or other similar technology (e.g. mobile advertising IDs and non-cookie-based technologies).
Criteo and Westwing act as joint controllers.
The legal basis for data protection is your consent in accordance with Art. 6 (1) (a) GDPR, provided that the applicable regulations require consent. You can revoke this consent at any time with future effect – most easily via our Cookie Consent Manager or at the following link: https://www.criteo.com/de/privacy/disable-criteo-services-on-internet-browsers/.
If Criteo transfers personal data to non-EU or non-EEA countries, this is done in accordance with Criteo on the basis of an adequacy decision by the European Commission pursuant to Art. 45 of the GDPR or on the basis of appropriate data protection safeguards in accordance with Art. 46 GDPR, for example the conclusion of standard contractual clauses.
Further information on the processing of your data by Criteo can be found here: http://www.criteo.com/de/privacy
5.4.12. KLEAR
We use the influencer marketing service "Klear" from Meltwater Deutschland GmbH, Jannowitz Centre, Brückenstrasse 6, 10179 Berlin. This enables us to set up influencer marketing programmes and to measure and analyse influencer campaigns. Klear uses cookies to track the success of campaigns on our website.
The analyses created in this way help us, among other things, to search for influencers on social networks by region, language, industry, hashtag and previous collaborations, and to make data-driven decisions about our influencer marketing strategy.
The legal basis for the processing of your data is your consent, Art. 6 (1) (a) GDPR , provided that the applicable regulations require consent. This means that we do not use this service if the applicable regulations require consent and you have not consented to its use. You can revoke your consent at any time with effect for the future, most easily via our cookie consent manager.
Further information is available here: https://klear.com/legal/cookies; https://klear.com/legal/privacy-notice-for-influencers.
5.4.13. GOOGLE CUSTOMER MATCH
We also use Google's "Google Customer Match" service, which enables us to display interest-based advertising to visitors to our website based on their previous browsing behaviour on our website and third-party websites, as well as in apps and emails.
The relevant data may be transferred to servers of Google LLC in the USA and stored there. The legal basis for this is the adequacy decision of the European Commission of 10 July 2023 (known as the Data Privacy Framework) pursuant to Art. 45 GDPR.
The legal basis for the processing of your data is your consent, Art. 6(1)(a) GDPR, provided that the applicable regulations require consent. This means that we do not use this service if the applicable regulations require consent and you have not consented to its use. You can revoke your consent at any time with future effect, most easily via our cookie consent manager. If you wish to prevent receiving interest-based advertising through Google Customer Match, you can also opt out via the following websites: http://www.networkadvertising.org/choices/; http://www.youronlinechoices.com/
For more information on Google's compliance with data protection, please visit: https://support.google.com/google-ads/answer/6334160?sjid=2821624592503930728-EU.
5.4.14. LEAD FORENSICS
We also use a B2B tool for sales and marketing from Lead Forensics, UK Headquarters, Communication House, 26 York Street, London, W1U 6PZ, UK ("Lead Forensics").
Lead Forensics uses a tracking code to identify companies that visit our website based on their business IP addresses. The Lead Forensics tracking code only collects information that is readily available to the public. The information in question is not used to personally identify individual visitors. The IP addresses that are collected are anonymised immediately after storage.
Lead Forensics does not provide us with the IP addresses. It only provides us with information about which companies have visited our website, as well as the date and duration of their visit. This information enables us to analyse the use of our website and possibly contact these companies.
The information generated by the Lead Forensics tracking code is transmitted to Lead Forensics' servers in the United Kingdom, where it is processed and stored. The legal basis for this is the European Commission's adequacy decision of 10 July 2023 (known as the Data Privacy Framework) in accordance with Art. 45 GDPR and Art. 49(1)(a) GDPR in conjunction with your consent.
The legal basis for the processing of your data is your consent, Art. 6(1)(a) GDPR insofar as the applicable regulations require consent. This means that we do not use this service if the applicable regulations require consent and you have not consented to its use. You can revoke your consent at any time with future effect, most easily via our cookie consent manager. To opt out of tracking, you can also use the following link: https://optout.leadforensics.com/?clientID=786109.
5.4.15. TIKTOK ADS
We use the "TikTok Ads" service provided by TikTok Inc, 10100 Venice Blvd, Culver City, CA 90232, USA ("TikTok"), which enables us to display interest-based advertising to visitors to our website based on their previous browsing behaviour on our website and on third-party websites, as well as in apps and emails.
When you visit our website, a connection to TikTok's servers is established by setting a pixel, and personal data such as your IP address, pages visited and interactions may be logged.
The relevant data may also be transferred to TikTok servers in the USA and stored there. The legal basis for this is EU standard contractual clauses in conjunction with your consent or standard data protection clauses approved, issued or recognised by the EDÖB in conjunction with your consent, provided that the applicable regulations require consent.
The legal basis for the processing of your data is your consent in accordance with Art. 6 (1) a) GDPR, provided that the applicable regulations require consent. This means that we only use this service if the applicable regulations require consent and you have given us your consent to do so. You can revoke your consent at any time with effect for the future, most easily via our cookie consent manager.
Further information can be found here: https://ads.tiktok.com/help/article/app-retargeting?lang=en; https://www.tiktok.com/legal/page/eea/privacy-policy/en.
5.4.16. CLARITY
We use the Microsoft Clarity analytics tool, a service provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. Clarity helps us understand how visitors interact with our checkout process (e.g. use of features, error messages and items in the shopping basket) in order to identify technical issues and improve the user experience.
Clarity records user interactions in anonymised form, with personal data (PII) automatically masked before processing. The information may be transmitted to Microsoft and processed by them on our behalf.
The use of Microsoft Clarity is based on your consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect.
When using Clarity, data may be transferred to the United States. The legal basis for this transfer is the US Privacy Shield Framework, under which Microsoft is certified. Where this framework does not apply, the transfer is based on the standard contractual clauses (Art. 46(2)(c) GDPR) to ensure an adequate level of data protection.
Further information on data processing by Microsoft can be found in Microsoft's privacy policy: https://www.microsoft.com/en-en/privacy.
XI. TECHNICAL AND ORGANISATIONAL MEASURES FOR DATA SECURITY
We have taken technical and organisational security measures to protect your personal data against loss, destruction, manipulation and unauthorised access by third parties, as well as to ensure an adequate level of protection and to safeguard your personal rights.
For example, we encrypt your personal data, including confidential content such as your contact requests, before it is transmitted, and all of our employees, service providers and processors working on our behalf have undertaken to comply with the applicable data protection regulations and data protection laws.
We regularly check that our numerous security measures are state of the art.
XII. YOUR RIGHTS AS A DATA SUBJECT
In accordance with the legal provisions on data protection, you have the following rights with regard to your personal data at any time:
1. RIGHT TO INFORMATION
You have the right to request information about the personal data we process about you and a copy of this data.
2. RIGHT TO CORRECTION
You have the right to request the rectification of inaccurate data and, taking into account the purposes of the processing, the completion of incomplete data.
3. RIGHT TO ERASURE
You have the right to request the erasure of your data if the following reasons apply:
The storage of the data is no longer necessary for the purposes for which it was collected or otherwise processed,
You withdraw your consent on which the processing was based and there is no other legal basis for the processing,
You object to the processing and there are no overriding legitimate interests for the processing,
the personal data concerned has been unlawfully processed, or
the erasure of your personal data is necessary for compliance with a legal obligation under Union law or the law of the Member States.
Please note that there may be reasons that prevent immediate erasure, e.g. in the case of statutory retention obligations. Irrespective of whether you exercise your right to erasure, we will erase your data immediately and completely if it is no longer necessary for the respective purpose of processing and there are no legal or statutory retention obligations.
4. RIGHT TO RESTRICT PROCESSING
You also have the right to request the restriction of the processing of your data if:
the accuracy of your personal data is disputed by you, for a period enabling us to verify the accuracy of your personal data,
the processing is unlawful and you oppose the erasure of your personal data and request the restriction of its use instead;
we no longer need the personal data for the purposes of processing, but you need it to assert, exercise or defend legal claims, or
you have objected to the processing, as long as it is not yet clear whether our legitimate interests outweigh yours.
5. RIGHT TO DATA PORTABILITY
You have the right, where the legal requirements are met, to receive the data provided in a structured, commonly used and machine-readable format and to transmit this data to another controller or, where technically feasible, to have it transmitted by Westwing.
6. RIGHT TO COMPLAIN TO THE COMPETENT DATA PROTECTION AUTHORITY
You also have the right to lodge a complaint with the competent data protection supervisory authority.
The supervisory authority in Ireland is:
Date Protection Commission
http://dataprotection.ie
Public service & government in Dublin 2, Ireland
6 Pembroke Row Dublin 2 D02 X963 County Dublin
+353 57 868 4800
Insofar as the processing of your personal data is based on our legitimate interest pursuant to Art. 6 (1) (f) GDPR, you also have the right to object to the processing of your personal data for reasons arising from your particular situation, e.g. by email to: service@westwing.ie. We will then no longer process your personal data for these purposes, unless our legitimate interest outweighs yours in individual cases.
8. RIGHT OF WITHDRAWAL
If the processing of your personal data is based on your consent in accordance with Art. 6(1)(a) GDPR, you have the right to withdraw your consent at any time with effect for the future, e.g. by emailing service@westwing.ie.
If you wish to exercise any of the above rights, you can also contact our external data protection officer at any time by email at anfrage@projekt29.de or service@westwing.ie.
XIII. CHANGES TO THIS PRIVACY POLICY
We reserve the right to change this privacy policy, if necessary, e.g. due to the use of new services or technologies. If fundamental changes are made, we will announce them on our website or by email.
As of: July 2026